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Services marketing: texts and cases
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Published: |
New York
Palgrave
2007
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | 291p. |
| ISBN: | 1-403-93702-8 |