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Case studies in marketing : The Indian context /
| Auteur principal: | |
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| Format: | Printed Book |
| Publié: |
New Delhi:
Prentice-hall,
2005.
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| Édition: | 3rd ed. |
| Sujets: |
| Description: | Includes index. |
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| Description matérielle: | 306p.. |
| ISBN: | 81-203-2771-3 |