載入...
Service-dominant logic of marketing: Dialog, debate and directions /
主要作者: | Lusch,,Robert F. |
---|---|
其他作者: | Vargo,Stephen L. |
格式: | Printed Book |
出版: |
New Delhi:
Prentice-hall,
2006.
|
主題: |
相似書籍
-
The Service -Dominant Logic of Marketing : Dialog, debate and directions
由: Lusch, Robert F; Vargo, Stephen L
出版: (2006) -
Service-dominant logic Premises, perspectives, possibilities /
由: Lusch, Robert F.
出版: (2014) -
Kotler on marketing : how to create win and dominate markets
由: Kotler, Philip
出版: (2000) -
Marketing to win : design and campaigns to achieve market dominance
由: Mehta, Satish
出版: (2008) -
Directing the marketing effort
由: Willsmer, Ray L.
出版: (1971)