Service-dominant logic of marketing: Dialog, debate and directions /

Registros relacionados

• The Service -Dominant Logic of Marketing : Dialog, debate and directions
  por: Lusch, Robert F; Vargo, Stephen L
  Publicado em: (2006)
• Service-dominant logic Premises, perspectives, possibilities /
  por: Lusch, Robert F.
  Publicado em: (2014)
• Kotler on marketing : how to create win and dominate markets
  por: Kotler, Philip
  Publicado em: (2000)
• Marketing to win : design and campaigns to achieve market dominance
  por: Mehta, Satish
  Publicado em: (2008)
• Directing the marketing effort
  por: Willsmer, Ray L.
  Publicado em: (1971)