Service-dominant logic of marketing: Dialog, debate and directions /

समान संसाधन

• The Service -Dominant Logic of Marketing : Dialog, debate and directions
  द्वारा: Lusch, Robert F; Vargo, Stephen L
  प्रकाशित: (2006)
• Service-dominant logic Premises, perspectives, possibilities /
  द्वारा: Lusch, Robert F.
  प्रकाशित: (2014)
• Kotler on marketing : how to create win and dominate markets
  द्वारा: Kotler, Philip
  प्रकाशित: (2000)
• Marketing to win : design and campaigns to achieve market dominance
  द्वारा: Mehta, Satish
  प्रकाशित: (2008)
• Directing the marketing effort
  द्वारा: Willsmer, Ray L.
  प्रकाशित: (1971)