Chargement en cours...
Service-dominant logic of marketing: Dialog, debate and directions /
Auteur principal: | Lusch,,Robert F. |
---|---|
Autres auteurs: | Vargo,Stephen L. |
Format: | Printed Book |
Publié: |
New Delhi:
Prentice-hall,
2006.
|
Sujets: |
Documents similaires
-
The Service -Dominant Logic of Marketing : Dialog, debate and directions
par: Lusch, Robert F; Vargo, Stephen L
Publié: (2006) -
Service-dominant logic Premises, perspectives, possibilities /
par: Lusch, Robert F.
Publié: (2014) -
Kotler on marketing : how to create win and dominate markets
par: Kotler, Philip
Publié: (2000) -
Marketing to win : design and campaigns to achieve market dominance
par: Mehta, Satish
Publié: (2008) -
Directing the marketing effort
par: Willsmer, Ray L.
Publié: (1971)