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Service-dominant logic of marketing: Dialog, debate and directions /

Bibliografiske detaljer
Hovedforfatter:	Lusch,,Robert F.
Andre forfattere:	Vargo,Stephen L.
Format:	Printed Book
Udgivet:	New Delhi: Prentice-hall, 2006.
Fag:	Management Marketing management

Lignende værker

The Service -Dominant Logic of Marketing : Dialog, debate and directions
af: Lusch, Robert F; Vargo, Stephen L
Udgivet: (2006)

Service-dominant logic Premises, perspectives, possibilities /
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Kotler on marketing : how to create win and dominate markets
af: Kotler, Philip
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Marketing to win : design and campaigns to achieve market dominance
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Directing the marketing effort
af: Willsmer, Ray L.
Udgivet: (1971)

Services marketing /
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Udgivet: (2000)

Services marketing
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Udgivet: (1994)

Service marketing /
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Udgivet: (2004)

Service marketing
af: Clow, Kenneth E
Udgivet: (1998)

Services marketing
af: Jha, S M
Udgivet: (2000)

Service marketing /
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Udgivet: (2004)

Services marketing and management /
Udgivet: (2009)

Marketing financial services
af: McIver, Colin
Udgivet: (1980)

Services marketing: people, technology, strategy /
af: Lovelock, Christopher
Udgivet: (2010)

Marketing of financial services and markets /
af: Avadhani, V A
Udgivet: (1999)

Service Marketing
af: Baron, Steve;ed
Udgivet: (2010)

Service marketing /
Udgivet: (2009)

Services marketing :
af: Mukesh Dhunna
Udgivet: (2011)

Services marketing
af: Woodruffe, Helen
Udgivet: (1995)

Services marketing and management
af: Balaji, B
Udgivet: (2006)

Services, marketing and management /
af: Balaji, B.
Udgivet: (2002)

Services marketing and management /
af: Gilmore, Audrey
Udgivet: (2003)

Services marketing: texts and cases
af: Baron, Steve
Udgivet: (2007)

Services marketing : text and cases /
af: Mukesh Dhunna

Maximarketing : the new direction in promotion, advertising, and marketing strategy
af: Collins, Thomas L
Udgivet: (1987)

Service marketing: text and cases /
af: Harsh V Verma
Udgivet: (2007)

Services marketing: concepts& practices /
af: Ramneek Kapoor
Udgivet: (2011)

Modern marketing of services: principles and techniques /
af: J.N.Jain
Udgivet: (2007)

Financial services direct marketing
af: Martin, Tony
Udgivet: (1991)

Service marketing and management /
Udgivet: (2003)

Service managemant and marketing
af: Manish.s, Bhatt
Udgivet: (2011)

Textbook of marketing of services: Indian experience /
af: Chowdhary,, Nimit
Udgivet: (2005)

Services marketing: people, technology, strategy /
af: Lovelock, Christopher
Udgivet: (1999)

Services marketing: operation, management and strategy/
af: Clow, Kenneth
Udgivet: (2003)

Service marketing; concepts, planning and implementation
af: Bhattacharjee, C.
Udgivet: (2010)

Case studies in services marketing, vol.1 /
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Udgivet: (2006)

Services marketing
af: Govind Apte; Author
Udgivet: (2004)

Services marketing/
af: Rao, K. Rama Mohana
Udgivet: (2011)

Services Marketing
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Handbook of field marketing: a complete guide to understanding and outsourcing face to face direct marketing
af: Williams, Alison; Mullin, Roddy
Udgivet: (2008)