Service-dominant logic of marketing: Dialog, debate and directions /

Míreanna Comhchosúla

• The Service -Dominant Logic of Marketing : Dialog, debate and directions
  le: Lusch, Robert F; Vargo, Stephen L
  Foilsithe: (2006)
• Service-dominant logic Premises, perspectives, possibilities /
  le: Lusch, Robert F.
  Foilsithe: (2014)
• Kotler on marketing : how to create win and dominate markets
  le: Kotler, Philip
  Foilsithe: (2000)
• Marketing to win : design and campaigns to achieve market dominance
  le: Mehta, Satish
  Foilsithe: (2008)
• Directing the marketing effort
  le: Willsmer, Ray L.
  Foilsithe: (1971)