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Service-dominant logic of marketing: Dialog, debate and directions /

Bibliographic Details
Main Author: Lusch,,Robert F.
Other Authors: Vargo,Stephen L.
Format: Printed Book
Published: New Delhi: Prentice-hall, 2006.
Subjects:
Description
Item Description:Includes index.
Physical Description:xviii, 449p..
ISBN:81-203-3040-4