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Service-dominant logic of marketing: Dialog, debate and directions /
Main Author: | |
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Other Authors: | |
Format: | Printed Book |
Published: |
New Delhi:
Prentice-hall,
2006.
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Subjects: |
Item Description: | Includes index. |
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Physical Description: | xviii, 449p.. |
ISBN: | 81-203-3040-4 |