APA citiranje

Lusch,,Robert F, & Vargo,Stephen L. (2006). Service-dominant logic of marketing: Dialog, debate and directions. Prentice-hall.

Chicago Edition Citation

Lusch,,Robert F, and Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. New Delhi: Prentice-hall, 2006.

MLA citiranje

Lusch,,Robert F, and Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. Prentice-hall, 2006.