Cita APA

Lusch,,Robert F, & Vargo,Stephen L. (2006). Service-dominant logic of marketing: Dialog, debate and directions. Prentice-hall.

Citación estilo Chicago

Lusch,,Robert F, y Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. New Delhi: Prentice-hall, 2006.

Cita MLA

Lusch,,Robert F, y Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. Prentice-hall, 2006.