Lusch,,Robert F, & Vargo,Stephen L. (2006). Service-dominant logic of marketing: Dialog, debate and directions. Prentice-hall.
Chicago Edition CitationLusch,,Robert F, and Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. New Delhi: Prentice-hall, 2006.
MLA Edition CitationLusch,,Robert F, and Vargo,Stephen L. Service-dominant Logic of Marketing: Dialog, Debate and Directions. Prentice-hall, 2006.
Warning: These citations may not always be 100% accurate.