Ramesh Kumar, S. (2004). Managing Indian Brands: Marketing concepts and strategies (2nd.). Vikas.
Chicago Edition CitationRamesh Kumar, S. Managing Indian Brands: Marketing Concepts and Strategies. 2nd. New Delhi: Vikas, 2004.
MLA Edition CitationRamesh Kumar, S. Managing Indian Brands: Marketing Concepts and Strategies. 2nd. Vikas, 2004.
Warning: These citations may not always be 100% accurate.