APA Edition Citation

Petersen, C., & Toop, A. (1994). Sales Promotion in Postmodern Marketing. Gower.

Chicago Edition Citation

Petersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Aldershot: Gower, 1994.

MLA Edition Citation

Petersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Gower, 1994.

Warning: These citations may not always be 100% accurate.