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Philosophy of Branding: Great philosophers think brand /

Bibliografiske detaljer
Hovedforfatter:	Braun,, Thom
Format:	Printed Book
Udgivet:	New Delhi: Kogan Page India Pvt Ltd, 2004.
Fag:	Brand Name Products Business Names- Philosophy Product Management-Philosophy Management of Distribution Marketing Management Sales Pramotion

Lignende værker

Living the brand: how to transform every number of your organization into a brand champion /
af: Ind,, Nicholas
Udgivet: (2001)

Brand astras /
Udgivet: (2003)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Strategic brand management
af: Keller,Kevin Lane, et al.
Udgivet: (2008)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Brand society: how brand transform management and lifestyle
af: Martin Kornberger
Udgivet: (2011)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Understanding brands
af: Cheverton, Peter
Udgivet: (2008)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Building the brand-driven business: operationalize your brand to drive profitable growth
af: Davis, Scott M.
Udgivet: (2002)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Understanding brands
af: Peter Cheverton
Udgivet: (2006)

Brand management
af: Sagar,Mahim
Udgivet: (2012)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

Brand positioning: strategies for competitive advantage
af: Subroto Sengupta; Author
Udgivet: (2010)

Philosophy of branding: great philosophers think brands /
af: Braun, Thom .
Udgivet: (2005)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Brand Management
af: Harsh V Verma
Udgivet: (2002)

Beyond branding how the new values of transparency and integrity are changing the world of brands
Udgivet: (2008)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Branding : A practical Guide To Planning Your Strategy
af: Geoffrey Randall
Udgivet: (2004)

Harvard business review on brand management.
Udgivet: (1999)

Strategic brand management: creating and sustaining brand equity long term/
af: Kapferer, Jean-Noel
Udgivet: (2000)

Brand royalty : how the world's top 100 brands thrive and survive
af: Matt Haig
Udgivet: (2004)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

The best of Branding
af: James R. Gregory
Udgivet: (2004)

The Brand Management Checklist: Proven tools and techniques for creating winning brands
af: Brad VanAuken
Udgivet: (2004)

From Brand Vision to Brand Evaluation: strategically building and sustaining brands
af: Leslie de Chernatony
Udgivet: (2001)

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