Birn,Robin. (2004). Effective use of Market Research: How to drive and focus better business decisions (4th ed.). Kogan Page India Pvt Ltd.
Chicago Edition CitationBirn,Robin. Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. New Delhi: Kogan Page India Pvt Ltd, 2004.
MLA Edition CitationBirn,Robin. Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. Kogan Page India Pvt Ltd, 2004.
Warning: These citations may not always be 100% accurate.