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Handbook of strategic Marketing Communications: new ways to build and integrate communications /

Bibliographic Details
Main Author: Smith, Paul
Other Authors: Berry,, Chris, Pulford,, Alan
Format: Printed Book
Published: New Delhi: Crest Publishing House, 2003.
Subjects:
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650 0 |a Branding 
650 0 |a Management of Distribution 
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700 0 2 |a Pulford,, Alan 
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