Handbook of strategic Marketing Communications: new ways to build and integrate communications /

Bibliographic Details
Main Author: Smith, Paul
Other Authors: Berry,, Chris, Pulford,, Alan
Format: Printed Book
Published: New Delhi: Crest Publishing House, 2003.
Subjects:
Sostac System
Branding
Management of Distribution
Description
Physical Description:viii,300p..
ISBN:81-242-0292-3

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