APA Edition Citation

Smith, P., Berry,, C., & Pulford,, A. (2003). Handbook of strategic Marketing Communications: New ways to build and integrate communications. Crest Publishing House.

Chicago Edition Citation

Smith, Paul, Chris Berry,, and Alan Pulford. Handbook of Strategic Marketing Communications: New Ways to Build and Integrate Communications. New Delhi: Crest Publishing House, 2003.

MLA Edition Citation

Smith, Paul, et al. Handbook of Strategic Marketing Communications: New Ways to Build and Integrate Communications. Crest Publishing House, 2003.