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| LEADER |
00587cam a2200181ua 4500 |
| 020 |
|
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|a 0-273-65150-1
|
| 082 |
|
|
|a 658.8
|b DOY/M
|
| 100 |
0 |
|
|a Doyle, Peter
|
| 245 |
1 |
0 |
|a Marketing management and strategy /
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Harlow: Pearson Education:
|b Financial times,
|c 2002.
|
| 300 |
|
|
|a xviii, 446p..
|
| 500 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
|
|a Management
|
| 650 |
0 |
|
|a Marketing-Management
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 12591
|d 12591
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_DOY
|7 0
|9 13133
|a KUCL
|b KUCL
|d 2014-05-23
|l 0
|o 658.8 DOY/
|p 14470
|r 2014-05-23
|w 2014-05-23
|y BK
|