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Brand marketing book: creating, managing and extending the value of your brand /
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| Format: | Printed Book |
| Published: |
Illinois: NTC Business:
NTC Business Books,
2000.
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| Subjects: |
| Item Description: | Includes bibliographies and index. |
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| Physical Description: | xv, 247p.. |
| ISBN: | 0-8442-2257-7 |