Subhash C.Jain. (2004). Marketing: Planning & strategy (6th.). Thomson.
Chicago Edition CitationSubhash C.Jain. Marketing: Planning & Strategy. 6th. Australia: South Western: Thomson, 2004.
MLA Edition CitationSubhash C.Jain. Marketing: Planning & Strategy. 6th. Thomson, 2004.
Warning: These citations may not always be 100% accurate.