APA Edition Citation

London, D. L., & Bitta, A. J. D. (1993). Consumer behaviour (4th ed.). M.C.Graw Hill.

Chicago Edition Citation

London, David L., and Albert J Della Bitta. Consumer Behaviour. 4th ed. New York: M.C.Graw Hill, 1993.

MLA Edition Citation

London, David L., and Albert J Della Bitta. Consumer Behaviour. 4th ed. M.C.Graw Hill, 1993.