APA Edition Citation

Luck, D. J., & Rubin, R. (1999). Marketing research (7th ed.). Prentice Hall of India.

Chicago Edition Citation

Luck, David J., and Ronald Rubin. Marketing Research. 7th ed. New Delhi: Prentice Hall of India, 1999.

MLA Edition Citation

Luck, David J., and Ronald Rubin. Marketing Research. 7th ed. Prentice Hall of India, 1999.