APA Edition Citation

Schiffman, L. G., & Kanuk, L. L. (1999). Consumer behaviour (6th ed.). Prentice Hall of India.

Chicago Edition Citation

Schiffman, Leen G., and Leslie Lazar Kanuk. Consumer Behaviour. 6th ed. New Delhi: Prentice Hall of India, 1999.

MLA Edition Citation

Schiffman, Leen G., and Leslie Lazar Kanuk. Consumer Behaviour. 6th ed. Prentice Hall of India, 1999.

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