Smith,Brain D. (2005). Making Marketing Happen: How great companies make Strategic Marketing Planning work for them. Butterworth-Heinmann.
Chicago ZitierstilSmith,Brain D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. Burlington: Butterworth-Heinmann, 2005.
MLA ZitierstilSmith,Brain D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. Butterworth-Heinmann, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.