Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands

Antzeko izenburuak

• From brand vision to brand evaluation : the strategic process of growing and strengthening brands
  nork: Leslie de Chernatony
  Argitaratua: (2001)
• Strategic brand management: a process of growing and strengthening brands /
  nork: Mukesh Bhatia, .
  Argitaratua: (2013)
• From Brand Vision to Brand Evaluation: strategically building and sustaining brands
  nork: Leslie de Chernatony
  Argitaratua: (2001)
• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  nork: BHATIA MUKESH
  Argitaratua: (2012)
• Creating powerful brands /
  nork: Chernatony, Leslie de .
  Argitaratua: (2006)