Case Studies on Brand Management : New Paradigms

Benzer Materyaller

• Building brand value: five steps to building powerful brands
  Yazar:: Parameswaran, MG
  Baskı/Yayın Bilgisi: (2006)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  Yazar:: Kevin, Lane Keller
  Baskı/Yayın Bilgisi: (2008)
• Building brands in Asia : From the inside out
  Yazar:: Andrews,Tim.G,et.al
  Baskı/Yayın Bilgisi: (2017)
• Case Studies on Brand Management
  Baskı/Yayın Bilgisi: (2007)
• Strategic Brand Management : building, measuring and managing brand equity
  Yazar:: Kevin Lane Keller
  Baskı/Yayın Bilgisi: (2003)