Case Studies on Brand Management : New Paradigms

Antzeko izenburuak

• Building brand value: five steps to building powerful brands
  nork: Parameswaran, MG
  Argitaratua: (2006)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  nork: Kevin, Lane Keller
  Argitaratua: (2008)
• Building brands in Asia : From the inside out
  nork: Andrews,Tim.G,et.al
  Argitaratua: (2017)
• Case Studies on Brand Management
  Argitaratua: (2007)
• Strategic Brand Management : building, measuring and managing brand equity
  nork: Kevin Lane Keller
  Argitaratua: (2003)