Rao,Pramod et al. (2007). Managing 4Ps of FMCG Marketing: An Introduction. Icfai Books.
Chicago Edition CitationRao,Pramod et al. Managing 4Ps of FMCG Marketing: An Introduction. Hyderabad: Icfai Books, 2007.
MLA Edition CitationRao,Pramod et al. Managing 4Ps of FMCG Marketing: An Introduction. Icfai Books, 2007.
Warning: These citations may not always be 100% accurate.