Brand Equity Measurment :Concepts and Applications

Liknande verk

• New Age Branding: Concepts and Cases Vol. 2
  av: Suresh, K
  Publicerad: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  av: Keller, Kevin Lane
  Publicerad: (2008)
• Brand valuation: concepts and applications
  av: Kambhammettu, Shyam Sunder
  Publicerad: (2005)
• Strategic brand management: building measures and managing brand equity /
  av: Keller, Kevin Lane
  Publicerad: (2011)
• Dimensions of Customer-based Brand Equity
  av: Mathew Jacob
  Publicerad: (2015)