Brand Equity Measurment :Concepts and Applications

समान संसाधन

• New Age Branding: Concepts and Cases Vol. 2
  द्वारा: Suresh, K
  प्रकाशित: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2008)
• Brand valuation: concepts and applications
  द्वारा: Kambhammettu, Shyam Sunder
  प्रकाशित: (2005)
• Strategic brand management: building measures and managing brand equity /
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2011)
• Dimensions of Customer-based Brand Equity
  द्वारा: Mathew Jacob
  प्रकाशित: (2015)