Brand Equity Measurment :Concepts and Applications

Míreanna Comhchosúla

• New Age Branding: Concepts and Cases Vol. 2
  le: Suresh, K
  Foilsithe: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  le: Keller, Kevin Lane
  Foilsithe: (2008)
• Brand valuation: concepts and applications
  le: Kambhammettu, Shyam Sunder
  Foilsithe: (2005)
• Strategic brand management: building measures and managing brand equity /
  le: Keller, Kevin Lane
  Foilsithe: (2011)
• Dimensions of Customer-based Brand Equity
  le: Mathew Jacob
  Foilsithe: (2015)