Brand Equity Measurment :Concepts and Applications

Antzeko izenburuak

• New Age Branding: Concepts and Cases Vol. 2
  nork: Suresh, K
  Argitaratua: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)
• Brand valuation: concepts and applications
  nork: Kambhammettu, Shyam Sunder
  Argitaratua: (2005)
• Strategic brand management: building measures and managing brand equity /
  nork: Keller, Kevin Lane
  Argitaratua: (2011)
• Dimensions of Customer-based Brand Equity
  nork: Mathew Jacob
  Argitaratua: (2015)