Brand Equity Measurment :Concepts and Applications

Ítems similars

• New Age Branding: Concepts and Cases Vol. 2
  per: Suresh, K
  Publicat: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  per: Keller, Kevin Lane
  Publicat: (2008)
• Brand valuation: concepts and applications
  per: Kambhammettu, Shyam Sunder
  Publicat: (2005)
• Strategic brand management: building measures and managing brand equity /
  per: Keller, Kevin Lane
  Publicat: (2011)
• Dimensions of Customer-based Brand Equity
  per: Mathew Jacob
  Publicat: (2015)