Brand Equity Measurment :Concepts and Applications

Documenti analoghi

• New Age Branding: Concepts and Cases Vol. 2
  di: Suresh, K
  Pubblicazione: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  di: Keller, Kevin Lane
  Pubblicazione: (2008)
• Brand valuation: concepts and applications
  di: Kambhammettu, Shyam Sunder
  Pubblicazione: (2005)
• Strategic brand management: building measures and managing brand equity /
  di: Keller, Kevin Lane
  Pubblicazione: (2011)
• Dimensions of Customer-based Brand Equity
  di: Mathew Jacob
  Pubblicazione: (2015)