Brand Equity Measurment :Concepts and Applications

Eitemau Tebyg

• New Age Branding: Concepts and Cases Vol. 2
  gan: Suresh, K
  Cyhoeddwyd: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2008)
• Brand valuation: concepts and applications
  gan: Kambhammettu, Shyam Sunder
  Cyhoeddwyd: (2005)
• Strategic brand management: building measures and managing brand equity /
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2011)
• Dimensions of Customer-based Brand Equity
  gan: Mathew Jacob
  Cyhoeddwyd: (2015)