Brand Equity Measurment :Concepts and Applications

Lignende værker

• New Age Branding: Concepts and Cases Vol. 2
  af: Suresh, K
  Udgivet: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2008)
• Brand valuation: concepts and applications
  af: Kambhammettu, Shyam Sunder
  Udgivet: (2005)
• Strategic brand management: building measures and managing brand equity /
  af: Keller, Kevin Lane
  Udgivet: (2011)
• Dimensions of Customer-based Brand Equity
  af: Mathew Jacob
  Udgivet: (2015)