Brand Equity Measurment :Concepts and Applications

Podobne zapisy

• New Age Branding: Concepts and Cases Vol. 2
  od: Suresh, K
  Wydane: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  od: Keller, Kevin Lane
  Wydane: (2008)
• Brand valuation: concepts and applications
  od: Kambhammettu, Shyam Sunder
  Wydane: (2005)
• Strategic brand management: building measures and managing brand equity /
  od: Keller, Kevin Lane
  Wydane: (2011)
• Dimensions of Customer-based Brand Equity
  od: Mathew Jacob
  Wydane: (2015)