Harish,R et al. (2007). Brand Equity Measurment: Concepts and Applications. Icfai Books.
Chicago ZitierstilHarish,R et al. Brand Equity Measurment: Concepts and Applications. Hyderabad: Icfai Books, 2007.
MLA ZitierstilHarish,R et al. Brand Equity Measurment: Concepts and Applications. Icfai Books, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.