APA Edition Citation

Harish,R et al. (2007). Brand Equity Measurment: Concepts and Applications. Icfai Books.

Chicago Edition Citation

Harish,R et al. Brand Equity Measurment: Concepts and Applications. Hyderabad: Icfai Books, 2007.

MLA Edition Citation

Harish,R et al. Brand Equity Measurment: Concepts and Applications. Icfai Books, 2007.

Warning: These citations may not always be 100% accurate.