APA Edition Citation

Harish,R et al. (2007). Brand Equity Measurment: Concepts and Applications. Icfai Books.

Chicago Edition Citation

Harish,R et al. Brand Equity Measurment: Concepts and Applications. Hyderabad: Icfai Books, 2007.

MLA Edition Citation

Harish,R et al. Brand Equity Measurment: Concepts and Applications. Icfai Books, 2007.

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