APA Edition Citation

Agnihotri, Armstrong, G., Hague, E., Prafulla, Y., & Rotler, P. (2013). Principles of marketing: A south Asian perspective. Pearson.

Chicago Edition Citation

Agnihotri, Garg Armstrong, Ehsan Hague, Y. Prafulla, and Philip Rotler. Principles of Marketing: A South Asian Perspective. Delhi: Pearson, 2013.

MLA Edition Citation

Agnihotri, et al. Principles of Marketing: A South Asian Perspective. Pearson, 2013.