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Marketign Management

Detalhes bibliográficos
Autor principal:	Keller Kevin
Outros Autores:	Kotler, Philip
Formato:	Printed Book
Idioma:	Undetermined English
Publicado em:	New Delhi Prentice- Hall of India 2006
Edição:	12
Assuntos:	Marketing plan, Marketing Research, Consumer Market, Market segments, Brands, Competetion pricing strategies, Marketing channels, Holistic Marketing, Direct Marketing sales Promotion

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