APA Edition Citation

McCarthy, J. E. (1979). Essentials of marketing. Richard D Irwin Inc.

Chicago Edition Citation

McCarthy, Jerome E. Essentials of Marketing. U S A: Richard D Irwin Inc, 1979.

MLA Edition Citation

McCarthy, Jerome E. Essentials of Marketing. Richard D Irwin Inc, 1979.

Warning: These citations may not always be 100% accurate.