APA Edition Citation

Manendra Mohan. (1989). Advertising management: Concept and cases. Tata Mc Graw-Hill Publishing Company.

Chicago Edition Citation

Manendra Mohan. Advertising Management: Concept and Cases. New Delhi: Tata Mc Graw-Hill Publishing Company, 1989.

MLA Edition Citation

Manendra Mohan. Advertising Management: Concept and Cases. Tata Mc Graw-Hill Publishing Company, 1989.

Warning: These citations may not always be 100% accurate.