Kotler,Philip. (1999). Marketing management: Analysis, planning, implementation and control (9.). Prentice -Hall of India Pvt.Ltd.
Chicago Edition CitationKotler,Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9. New Delhi: Prentice -Hall of India Pvt.Ltd, 1999.
MLA Edition CitationKotler,Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9. Prentice -Hall of India Pvt.Ltd, 1999.
Warning: These citations may not always be 100% accurate.