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Enquiry into the buyer behaviour towards selected types and brands of fertilisers

The study of enquiry into buyer behavior towards types and brands of fertilizers analysed attitudes, awareness, consciousness loyalty and promotional effectiveness. The primary data collected from Palghat district covered three segments viz. ,marginal, small and medium and large. Likert technique...

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Bibliografische gegevens
Hoofdauteur: Anil kumar V P
Andere auteurs: Mathew V P (Guide)
Formaat: Ph.D Thesis
Taal:Undetermined
Gepubliceerd in: Vellanikkara Faculty of Agriculture, College of Co-operation and Banking 1990

Kerala Agricultural University

Exemplaargegevens van Kerala Agricultural University
Plaatsingsnummer: 380.1 ANI/EN
Kopie Status is onbeschikbaar