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Enquiry into the buyer behaviour towards selected types and brands of fertilisers
The study of enquiry into buyer behavior towards types and brands of fertilizers analysed attitudes, awareness, consciousness loyalty and promotional effectiveness. The primary data collected from Palghat district covered three segments viz. ,marginal, small and medium and large. Likert technique...
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| Formato: | Ph.D Thesis |
| Lenguaje: | Undetermined |
| Publicado: |
Vellanikkara
Faculty of Agriculture, College of Co-operation and Banking
1990
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Kerala Agricultural University
| Número de Clasificación: |
380.1 ANI/EN |
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| Copia | Estatus de actividad no disponible |