Pratik,Modi, & Debiprasad,Mishra. (2008). Preliminary scale for measuring the market orientation of non-profit organisations in India. IRMA.
Chicago Edition CitationPratik,Modi, and Debiprasad,Mishra. Preliminary Scale for Measuring the Market Orientation of Non-profit Organisations in India. Anand: IRMA, 2008.
MLA Edition CitationPratik,Modi, and Debiprasad,Mishra. Preliminary Scale for Measuring the Market Orientation of Non-profit Organisations in India. IRMA, 2008.
Warning: These citations may not always be 100% accurate.