Research methodology in marketing V.2

Eitemau Tebyg

• Strategic Brand Mananagement
  gan: Elliott, Richard
  Cyhoeddwyd: (2007)
• Brand Management : The Indian Context
  gan: Moorthy, YLR
  Cyhoeddwyd: (2008)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2008)
• New strategic brand management creating and sustaining brand equity long term
  gan: Kapferer, Jean-Noel
  Cyhoeddwyd: (2009)
• Brand Equity:An Indian Perspective
  gan: Sangeeta Trott Vinod V Sople
  Cyhoeddwyd: (2016)