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Future of competition: co-creating unique value with customers

Bibliographic Details
Main Author: Prahalad, C K
Other Authors: Venkat Ramaswamy
Format: Printed Book
Published: USA Harward Business school press 2004
Subjects:
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245 |a Future of competition: co-creating unique value with customers 
260 |a USA  |b Harward Business school press  |c 2004 
300 |a xiii,256p. 
546 |a English 
650 |a co-creation of value 
650 |a building blocks of co-creation 
700 |a Venkat Ramaswamy 
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