APA Edition Citation

Prahalad, C. K., & Venkat Ramaswamy. (2004). Future of competition: Co-creating unique value with customers. Harward Business school press.

Chicago Edition Citation

Prahalad, C K., and Venkat Ramaswamy. Future of Competition: Co-creating Unique Value with Customers. USA: Harward Business school press, 2004.

MLA Edition Citation

Prahalad, C K., and Venkat Ramaswamy. Future of Competition: Co-creating Unique Value with Customers. Harward Business school press, 2004.